Policy Cookies

1. What are cookies?

Cookies are small text files sent by a server and stored on the user's device (computer, smartphone, tablet). Cookies may contain a session identifier, preferences, login details and other information that helps the website function and be optimised.

In addition to conventional cookies, we also use similar technologies:

• Local Storage / Session Storage — storing data locally in your browser (e.g. theme preferences, a form draft)
• Web Beacons / Pixels — invisible graphics used to measure views
• Server-side identifiers — identifiers generated on the server side (e.g. session ID)

In the remainder of this document, we use the word "cookies" to refer to all the technologies above.

2. Types of cookies we use

We divide cookies into three categories according to their purpose:

2.1. Necessary — always active

The website cannot function properly without these cookies. They do not require your consent — their legal basis is Article 6(1)(f) GDPR (legitimate interests — ensuring website functionality).

2.2. Analytics — optional

They help us understand how visitors use the website so we can improve it. They require your consent (Article 6(1)(a) GDPR). You can decline without affecting website functionality.

2.3. Marketing — optional

Currently we do not use marketing cookies (Google Ads, Meta Pixel, LinkedIn Insight Tag). If we start using them, we will update this policy and request fresh consent before loading them.

3. How to manage cookies

3.1. In your browser

You can clear, block or delete cookies at any time in your browser settings:

• Chrome: Settings → Privacy and security → Cookies
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Cookies and site permissions

Note: Blocking all cookies (including necessary cookies) may prevent you from logging in to the Client Portal or cause the website to malfunction.

3.2. On our website

On your first visit, you will see a cookie banner. You can choose:

• Accept all — consent to analytics cookies (and marketing cookies when we add them)
• Necessary only — you reject everything except technically necessary cookies

To change your decision later, clear the cookies for balanceit.pl in your browser settings — the banner will appear again. (We will also soon add a "Cookie settings" icon available on every page.)

4. Third-party cookie providers

Some cookies are set by third parties entrusted with operating analytics tools:

• Google LLC / Google Ireland Ltd. — Google Analytics 4, Google Tag Manager. Policy: policies.google.com/privacy. Opt-out: tools.google.com/dlpage/gaoptout
• Microsoft Corporation — Microsoft Clarity. Policy: privacy.microsoft.com
• Balance IT's own infrastructure (VPS). — the Client Portal session and application data handling.

Each provider has its own privacy policy and opt-out options, which you can activate independently of the settings on our website.

5. Cookies and personal data

Some cookies may constitute personal data under the GDPR (e.g. unique identifiers that can indirectly identify a user). You can find detailed rules for processing this data in our Privacy Policy.

We use Google Consent Mode v2 — if you decline consent, data sent to Google is limited to aggregated, non-personalised signals (or blocked entirely, depending on the category).

6. Changes to the Cookie Policy

We may update this policy when:

• we add or remove analytics / marketing tools
• the retention period of any cookie changes
• the law changes

We will inform you of significant changes in the banner and request fresh consent. You can always find the current version at balanceit.pl/polityka-cookies.

7. Contact

Questions about cookies can be sent to kontakt@balanceit.pl.