Discovery + moodboard
Week 1 · 90-min workshop + research
- Brand goals + personas + competitors
- Moodboard (visual direction)
- Estimate + schedule
3 design concepts to choose from. Brand book included (palette, typography, rules, variants). SVG + PDF X-4 + AI + PNG export. Quote within 24h.
Four things always included in your Balance IT logo + identity package.
Brief, moodboard and goals → quote within 24 hours. No questionnaires or chasing.
Not 1 logo and its variants — 3 independent creative directions.
PDF + Figma source. Palette, typography, rules, variants — your brand in one file.
Logo + brand book + Figma repository handed over to you. 100% rights, no vendor lock-in, no annual licences.
The logo is the start. Brand book + variants + corporate identity form a system that scales for years.
Discovery workshop (brand goals + personas + moodboard)
3 design concepts + 3 rounds of revisions
Brand Book (palette, typography, rules, variants) + export
Three independent creative directions. Not one plus its derivatives.
Palette, typography, rules, variants — in one repository.
Your logo works everywhere — on dark, on white, in greyscale.
All production formats. Print-ready (PDF X-4) + web-ready (SVG).
Choose your pace and scope — fixed price, payment after stage approval, full copyright. Prices exclude VAT. Amounts shown cover the package scope; additional work requires an agreed scope and a confirmed quote.
Implementation in 2 weeks
Implementation in 3-4 weeks
Implementation in 6-8 weeks
Every project follows a proven process and tools — from the strategy workshop to production files.
90-min workshop — brand goals, personas, competitors, moodboard. Without it, logo design is guesswork.
3 independent creative directions. 3 rounds of revisions to the chosen concept included.
Brand Book PDF with RGB/HEX/CMYK/Pantone palette, H1-H6 typography, usage rules, dos and don'ts.
Primary logo + horizontal + monogram + reversed + outline. Works on any background.
Print-ready (PDF X-4 with CMYK + bleed), web-ready (SVG + WebP), source files (AI + Figma).
Business card, letterhead, email signature, leaflet, roll-up banner, social media templates — all aligned with the brand book.
We review these questions with you before we confirm the scope and deliverables.
Scope and handover
Which channels and formats must the design work in?
Which brand assets and rules should the brief include?
Who chooses the direction and approves revisions?
What files and usage rights should be included at handover?
The Balance IT standard
Three independent creative directions — not one logo and its derivatives.
Transparent contract – no surcharges for the included revision rounds.
Palette, typography, rules, variants — PDF + Figma source.
Logo + brand book + Figma repository handed over to you. Full copyright. No annual licences, no vendor lock-in.
3
concepts to choose from
24h
quote
100%
copyright
Each stage ends with a demo and approval. Only then do we invoice.
Each stage ends with a demo and approval. Only then do we invoice.
Week 1 · 90-min workshop + research
Week 2 · Figma + presentation
Week 3 · palette + typography + rules
Week 4 · production files + touchpoints
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Answers to common questions about Branding