Discovery + moodboard
Week 1 · archetype workshop + moodboard
- Brand archetype + tone of voice
- Competitor audit + category map
- Visual moodboard + creative brief
We design logos with brand guidelines, business cards, leaflets, posters and social media templates under one brand strategy. You receive consistent materials for online and print communication.
Four things always included in your Balance IT branding package.
A short brief — we return with a specific scope and timeline estimate, no questionnaires.
You receive three truly distinct creative proposals — choose a direction before iterations.
Brand guidelines with logo usage rules, palette, typography and tone of voice.
Logo, sources and materials handed over to you in full — no usage restrictions.
The logo is just the start. We complete the system: print, social, web — so every touchpoint speaks with one voice.
Discovery + moodboard + brand archetype at the start of the project
Logo + brand book + identity system in a finished, editable file
Brand applications: print (DTP), web (UI tokens) and social (templates) in one delivery
Three distinct creative directions + iterations on the chosen one until approval.
Business cards, leaflets, posters with CMYK profiles + 3 mm bleed — ready for print.
Editable post, story and ad templates for IG, FB and LinkedIn.
Complete brand guidelines: palette, typography, tone of voice, usage rules.
Choose your scope — always at a fixed price, with full copyright and a brand book included. Prices exclude VAT. Amounts shown cover the package scope; additional work requires an agreed scope and a confirmed quote.
Delivery in 1-2 weeks
Delivery in 3-4 weeks
Delivery in 6-8 weeks
Six steps to a consistent system: from workshops to files ready for print, social and web.
Strategy workshop, brand archetype, competitor map and visual moodboard — the starting point for the logo and entire system.
3 logo concepts (wordmark / symbol / combination), construction grid, mono and colour variants — choose a direction before iterations.
Complete brand guidelines: colour palette (RGB / CMYK / HEX), typography, logo usage rules, tone of voice, photography.
Business cards, leaflets, posters, catalogues in a CMYK profile with 3 mm bleed — PDF/X-1a files ready for the printer.
Editable post, story and ad templates for Instagram, Facebook and LinkedIn — in Canva and Figma for you to edit.
Brand applications: presentation template, letterhead, email signature, campaign key visual, tokens for a web design system.
We review these questions with you before we confirm the scope and deliverables.
Scope and handover
Which channels and formats must the design work in?
Which brand assets and rules should the brief include?
Who chooses the direction and approves revisions?
What files and usage rights should be included at handover?
The Balance IT standard
Three distinct creative directions + iterations on the chosen one.
Complete brand guidelines with usage rules.
Logo + source files handed over to you in full.
One strategy, one team, a consistent system.
Four things that distinguish our branding approach — from the first workshop to print-ready and social-ready files.
Each stage ends with a presentation and approval. Only then do we invoice and move on.
Week 1 · archetype workshop + moodboard
Weeks 2-3 · presentation + iterations on the chosen concept
Weeks 4-6 · brand guidelines + materials
Final week · package delivery and rights transfer
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Answers to common questions about branding, logos and print materials.