We prepare SEO articles: query analysis, planning, content, optimisation and Search Console monitoring. Translations combine an AI draft with human editing, language versions and messaging adapted to each market.
Four things always included in your Balance IT copywriting package.
Topic brief or language pair → quote within 24h, no questionnaires or chasing.
Every article has keyword research (intent + volume + difficulty) and a content brief (H2 + word count + related queries).
Meta title + description, schema (Article + FAQ + HowTo where relevant), internal links, alt text, hreflang for translations.
Monthly report: clicks, impressions, positions, keywords — plus a plan for the next articles.
Search-intent-led SEO: customer intent + H2-H6 structure + internal links + schema + GEO-AI optimisation (question-based H2s for LLM extractive answers). Translations: AI draft + human edit + localised UX copy + hreflang.
Keyword research (Ahrefs + Search Console + competitive analysis)
Content brief (intent + H2 + word count + related queries + internal links)
Copywriting based on a brief + on-page SEO + publishing + Search Console monitoring
Keyword research (intent + volume + difficulty) + competitive analysis.
Every article has a brief with H2 structure, word count and related queries.
Article + FAQ + HowTo schema. Meta + alt-text + internal links + hreflang.
Monthly report: clicks, impressions, positions, top organic keywords.
Choose your pace and scope — always with keyword research, a brief and Search Console monitoring. Prices exclude VAT. Amounts shown cover the package scope; additional work requires an agreed scope and a confirmed quote.
4 articles / month
8 articles / month + link building
Polish website → 1 language + hreflang
Six tools we apply to every piece of content: research, brief, copywriting, on-page SEO, GEO-AI and translations.
Ahrefs / Semrush for volume + difficulty + competitive analysis. Search Console for actual keywords (already ranking at positions 11-30 — quick wins).
Every article has a brief: search intent, H2 structure, word count, related queries, internal linking plan and schema to add.
A human writes the copy from a brief — not an AI generator without context. Tone of voice consistent with your brand, facts checked against sources.
Article + FAQ + HowTo schema (where relevant). Meta title + description for CTR, image alt text, internal linking plan.
Optimisation for ChatGPT, Perplexity, Google AI Overviews: question-based H2s + extractive paragraphs + structured data to help LLMs cite your content.
OpenAI and Claude models prepare the first draft, then a native speaker refines idioms, UX copy and CTAs. Hreflang for each locale + localised Open Graph.
We review these questions with you before we confirm the scope and deliverables.
Scope and handover
Who will read the material, and what should they do next?
What product information and sources can the writer use?
Who will review the facts, wording and brand voice?
How will we manage revisions, approval and later updates?
The Balance IT standard
Ahrefs + Search Console + competitive analysis before writing.
Intent + word count + related queries + internal links plan.
AI draft + native edit + localised CTAs and microcopy + hreflang.
Clicks, impressions, positions, top keywords — a plan for the next articles.
Each stage has its own team and success metrics. This makes Balance IT content work for organic traffic and conversions.
Each stage ends with a demo and approval. Only then do we invoice and move on.
Week 1 · Ahrefs + Search Console + SERP analysis
Week 2 · H2 structure, word count, related queries
Monthly · clicks, impressions, positions, top keywords
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Answers to common questions about copywriting