E-commerce SEO · 2026

An online store visible in Google Shopping and Search.

We combine store SEO with Search and Shopping campaigns: we check product data in Merchant Center and product structured data. Results are measured in Search Console and Merchant Center.

  • Feed audit + setup
  • Product schema (JSON-LD)
  • Search + Shopping together
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5.0 · 10+ Google reviews
Payment after stage approval
Quote within 24h
Concept visualisation: E-commerce SEO.
Example interface · demo data
What you get

Clear commitments, no marketing slogans

Four things always included in your Balance IT e-commerce SEO package.

Quote within 24h

Store + feed + competitor audit → quote within 24h.

Merchant Center audit

Feed audit + Google Taxonomy categorisation + structured data fixes.

Product schema JSON-LD

Product / Offer / Review schema for rich results in SERPs.

Search + Shopping together

One strategy: Search Ads + Shopping campaigns + organic feed. Everything visible in GSC + Merchant Center.

Feed · Schema · Local

Your store on Google means feed quality.

Incorrect categorisation, feed errors, missing schema = 0 Shopping visibility. Audit + cleanup + structured data + content.

Merchant Center feed audit (errors + warnings + categorisation)

Product schema (JSON-LD) + Offer + Review + AggregateRating

Search + Shopping campaigns + organic SEO content (categories + descriptions)

Feed
Merchant Center

Full audit + cleanup + automation. Errors → 0, warnings → minimum.

Schema
JSON-LD

Product + Offer + Review + AggregateRating + Brand + Organization.

Strategy
Search + Shopping

One contract, one strategy. Search for intent, Shopping for reach.

Measurement
GSC + Merchant

Source of truth: Search Console (organic) + Merchant Center (feed health) + Ads (paid).

Packages

Three paths, one promise.

Choose your pace and scope — always at a fixed price, with a monthly GSC + Merchant + GA4 report. Prices exclude VAT. Amounts shown cover the package scope; additional work requires an agreed scope and a confirmed quote.

Local stores

Shop SEO Local

from 1 800 PLN/month excluding VAT

Local stores

  • Feed audit + GBP + LocalBusiness
  • Local keywords + cities + NAP citations
  • 1 content article / month
  • Search Console report
Choose Shop SEO Local
Most popular
Implementation: 4-6 weeks

Shop SEO Growth

from 3 800 PLN/month excluding VAT

Implementation: 4-6 weeks

  • Full feed audit + schema cleanup
  • Search + Shopping campaigns under 1 strategy
  • Content (categories + product descriptions)
  • Manual link building (3-5 / quarter)
  • GSC + Merchant + GA4 report
  • Everything in Shop SEO Local
Book a slot
Multi-country

Shop SEO Enterprise

from 7 500 PLN/month excluding VAT

Multi-country

  • Multi-country feed (hreflang + currency)
  • Topic clusters for each category
  • Content marketing (8+ articles / month)
  • Optional headless SEO (Next.js + Astro)
  • Everything in Shop SEO Growth
Let's talk
Tech stack

Under the bonnet of e-commerce SEO.

Six areas we work on in parallel: feed audit, schema, campaigns, content, measurement and local.

Audit

Merchant Center audit

Full feed audit: errors, warnings, categorisation, descriptions, attributes. Cleanup + optimisation plan.

Merchant Center Feed audit Categorisation Validation
Schema

JSON-LD Product

Product + Offer + Review + AggregateRating + Brand + Organization. Validated in Rich Results Test.

JSON-LD Product Offer Review AggregateRating
Campaigns

Search + Shopping

Search Ads for intent + Shopping (Standard / Performance Max) for reach. One strategy, two channels.

Search Ads Shopping Performance Max Smart Bidding
Content

Categories + descriptions

Content for each category (1500+ words) + product descriptions (optimised for intent). FAQ schema where relevant.

Category pages Product descriptions FAQ schema Internal links
Measurement

GA4 Enhanced Ecommerce

Enhanced Ecommerce events + Consent Mode v2 + optional server-side tagging. Full funnel visibility in GA4.

GA4 Enhanced Consent Mode v2 Server-side Looker Studio
Local

GBP + LocalBusiness

Google Business Profile setup + LocalBusiness schema + NAP citations for physical stores / pickup points.

GBP LocalBusiness NAP Local pack
SEO and paid campaigns

What we agree before starting

We review these questions with you before we confirm the scope and deliverables.

Scope and handover

Questions to discuss

Which offers, pages or campaigns should we prioritise?

What account and data access do we need for the work?

How will reporting distinguish organic and paid results?

How will we agree on budget, scope and review frequency?

Access and responsibilities
Schedule and reviews

The Balance IT standard

How we work with clients

Feed audit before launch

Errors + warnings + Google Taxonomy categorisation.

Product schema (JSON-LD)

Product / Offer / Review / AggregateRating all included.

Search + Shopping under 1 strategy

Search for intent + Shopping for reach, always with human oversight.

Measurement in GSC + Merchant

Search Console + Merchant Center + GA4 — see every source of truth live, with a monthly report free of creative accounting.

GSC

source of truth

Merchant

feed health

GA4

enhanced ecommerce

See how we do it
Our Strengths

Why do clients choose us?

Four things we do differently from the rest of the e-commerce SEO market.

01

Feed audit before launch

No feed audit = no Shopping. Cleanup + categorisation + schema first, then campaigns.

See the results
02

Product schema (JSON-LD)

Product / Offer / Review / AggregateRating + Brand + Organization. Rich results = SERP visibility.

See the results
03

Search + Shopping together

One strategy: Search for intent + Shopping for reach + organic content + manual outreach.

See the results
04

Measurement in GSC + Merchant + GA4

Three sources of truth + Looker Studio = monthly reporting without creative accounting.

See the results
Balance IT workflow

From audit to
TOP Shopping — four sprints.

Each stage ends with a demo and approval. Only then do we invoice and move on.

Step 1
01

Feed audit + Merchant Center

Week 1 · errors + warnings + categorisation

  • Merchant Center audit (errors + warnings)
  • Google Taxonomy categorisation audit
  • Estimate + optimisation plan
Step 2
02

Schema + content + categorisation

Weeks 2-3 · structured data + content

  • Product schema JSON-LD + Offer + Review
  • Category content + product descriptions
  • Internal links + hreflang
Step 3
03

Shopping campaigns + optimisation

Weeks 4-5

$ gmc validate feed.xml --strict|
  • Standard Shopping + Performance Max setup
  • Smart Bidding + audiences
  • Daily optimisation (negative keywords, bidding)
Step 4
04 Finish

GSC + Merchant report + iteration

Month 2+ · ongoing

  • Search Console + Merchant Center + GA4 report
  • Looker Studio dashboard refresh live
  • Content + feed + campaign iteration
Portfolio

Selected projects

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Who is the E-commerce SEO service for?

Small and Medium Businesses Startups E-commerce Stores Public Institutions Personal Brands

Frequently asked questions

Answers to common questions about E-commerce SEO

How much does implementation cost?
We quote each project individually based on the scope of work. Contact us for a no-obligation proposal within 24h.
How long does a project take?
Simple projects take 2-3 weeks. Online stores and apps usually take 1-3 months. We always agree a schedule before starting.
What do I need to get started?
All you need is an idea and a quick chat. We can help with your domain, server, copy and photos. We guide you through every step.
Trusted by leaders

Reviews that speak
for themselves.

5.0
(19 Google reviews)
Working across Poland — regional coverage