We write SEO articles based on customer query analysis and a content plan. We develop the structure, on-page optimisation and internal linking, then track results in Search Console.
Four things always included in your Balance IT blog package.
Topic brief + current blog audit → quote within 24h.
Every article has keyword research (intent + volume + difficulty) + a content brief (H2 structure + word count + related queries).
Meta title + description, schema (Article + FAQ + HowTo where relevant), internal links, image alt text.
Measurement in GSC: clicks, impressions, positions, keywords. Monthly report with a plan for the next articles.
Blog Search-intent-led SEO: customer intent + H2-H6 structure + internal links + schema + GEO-AI optimisation (question-based H2s for LLM extractive answers).
Keyword research (Ahrefs + Search Console + competitive analysis)
Content brief (intent + H2 structure + word count + related queries + internal linking plan)
Copywriting based on a brief + on-page SEO + publishing + Search Console monitoring
Keyword research (intent + volume + difficulty) + competitive analysis.
Every article has a brief with H2 structure, word count, related queries.
Article + FAQ + HowTo schema where relevant. Meta + alt text + internal links.
Monthly report: clicks, impressions, positions, top organic keywords.
Choose your pace and scope — always with keyword research, a brief and Search Console monitoring. Prices exclude VAT. Amounts shown cover the package scope; additional work requires an agreed scope and a confirmed quote.
4 articles / month
8 articles / month + link building
16+ articles / month
Six tools we apply to every article: research, brief, copywriting, on-page, GEO-AI and measurement.
Ahrefs / Semrush for volume + difficulty + competitive analysis. Search Console for actual keywords (those already ranking at positions 11-30 — quick wins).
Brief for each article: customer intent (informational/commercial/transactional), H2 structure, word count, related queries, internal linking plan.
Native writing from a content brief. Not “generate 1500 words with AI”. AI as a research tool (related queries, common questions), not the writer.
Article + FAQ + HowTo schema where relevant. Meta title + description (CTR-optimised). Internal linking plan for each article.
H2s phrased as natural questions (What is X / Who is it for / How much does it cost). Extractive answers for LLMs. Featured snippet optimisation.
Search Console = organic source of truth. GA4 = funnel from organic → conversion. Looker Studio for monthly reporting.
We review these questions with you before we confirm the scope and deliverables.
Scope and handover
Who will read the material, and what should they do next?
What product information and sources can the writer use?
Who will review the facts, wording and brand voice?
How will we manage revisions, approval and later updates?
The Balance IT standard
Ahrefs + GSC + competitive analysis. Topics aligned with customer intent.
H2 structure + word count + related queries + internal links plan.
Article + FAQ + HowTo schema. CTR-optimised meta. Alt text + internal links.
Search Console + GA4 + Looker Studio. Monthly report: clicks, impressions, positions, top keywords — no creative accounting.
GSC
source of truth
Brief
before writing
24h
response time
Four foundations that distinguish our SEO blog from the market's “GPT articles” standard.
Each stage ends with approval. Only then do we begin the next sprint.
Week 1 · strategy
Weeks 1-2 · brief for each article
Weeks 2-4 · production
Month 2+ · ongoing
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Answers to common questions about Content Marketing