We run Google Search Ads, Performance Max and Shopping campaigns: account, creative, audiences and conversion measurement. Daily optimisation, weekly reporting; quote within 24h.
Four things always included in your Balance IT Google Ads package.
A short brief, and we return with a specific estimate and account plan.
You have full admin access to your Google Ads account. We work as a manager; you remain the owner.
Conversions, cost, CTR, Search Term insights — a weekly Slack conversation.
Fixed monthly fee. No percentage of ad spend.
Search for intent. PMax for AI-powered reach. Shopping for e-commerce. Conversions built in from day 1.
Audit of your current account + competitors (Search Term insights)
Conversion tracking GA4 + GTM + Enhanced Conversions
Daily optimisation + weekly report (transparent spending)
Every keyword, every creative — Quality Score visible in the console.
GA4 + GTM + Enhanced Conversions + CAPI for Meta.
Target ROAS, Maximize Conversions, Target CPA — chosen to match the goal.
Numbers + insights + a plan for next week.
Proven tools + manual review. Your account, your insights — we execute the plan.
High commercial intent keywords. Negative keywords. Match types by intent. Quality Score visible in the console.
PMax — an asset-based AI campaign. We configure audiences, asset groups, conversions. Fully transparent results.
Merchant Center feed audit + Shopping campaigns + remarketing list in 1 stack.
Enhanced Conversions, Consent Mode v2, optional server-side tagging. Full control over events.
Customer Match (CRM emails), lookalikes, in-market, remarketing. Audiences in 1 place.
Custom dashboard with conversions, CPA, ROAS, search terms — updated live, available to your team.
Choose your scope — all packages have a fixed monthly fee, with no commission on ad spend. Prices exclude VAT. Amounts shown cover the package scope; additional work requires an agreed scope and a confirmed quote. Small tasks cover 1–2 days of total work, including analysis, communication, QA and agreed revisions. Delivery dates are agreed separately; this allowance is not a delivery deadline commitment.
1–2 days of total work; timing agreed
Implementation: 1-2 weeks
Implementation: 2-3 weeks, then ongoing
Implementation: 3-4 weeks
We review these questions with you before we confirm the scope and deliverables.
Scope and handover
Which offers, pages or campaigns should we prioritise?
What account and data access do we need for the work?
How will reporting distinguish organic and paid results?
How will we agree on budget, scope and review frequency?
The Balance IT standard
A dedicated PM and fast Slack/Teams support.
The agreement sets the price, which revisions are included and how we price additional work.
A bespoke UI component library.
Ads dashboard + GA4 + Looker Studio. Conversions, costs, ROAS — see them live, not in monthly slides.
Each stage has its own team and success metrics. This makes PPC projects as polished as the homepage.
Each stage ends with a demo and approval. Only then do we invoice and move on.
Week 1 · existing account audit or setup from scratch
Week 2 · campaign setup
Weeks 3-4 · campaigns live + iterations
Month 2+ · ongoing optimisation
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Answers to common questions about PPC