Landing Pages · 2026

A website with one goal — and one CTA.

We design campaign landing pages: a clear offering, form and CRM connection. Conversion measurement accounts for user consent, while A/B tests help compare page variants.

  • 100% code ownership
  • Fixed price
  • No vendor lock-in
Request a free quote View projects
5.0 · 10+ Google reviews
Payment after stage approval
Quote within 24h
Concept visualisation: Landing pages.
Example interface · demo data
What you get

Clear commitments, no marketing slogans

Four things always included in your landing page package from Balance IT.

Quote within 24h

A short brief, then we return with a specific estimate — no questionnaires or chasing.

One goal, one CTA

A page written for one campaign. No "distracting menu" or 5 paths to nowhere.

Built-in A/B testing

GTM + GA4 + Pixel configured before launch. Variant A vs B live in your dashboard.

100% code ownership

Repo, theme, GTM code — everything is handed over to you. Fixed price, no hidden extras.

Copy · Form · Analytics

Every word leads to one CTA.

Hero, benefits, social proof, form, FAQ — sections written for a specific customer and one action. Mobile-first, validation, analytics, A/B testing.

Benefit-first copywriting from the brief — no templates

Form with validation + CRM integration (HubSpot / Pipedrive / Brevo)

GA4 + Pixel + GTM + Consent Mode v2 configured before launch

Goal
1 CTA

No distracting menu. Every section ends with the same button.

Mobile
First

We design from 360px upwards. Sticky CTA on mobile, validation as you type.

Analytics
GA4 + Pixel

Conversion events, audiences, retargeting. All GDPR-compliant (Consent Mode v2).

Measurement
Not a promise

See results in GA4, rather than our slides. Monthly report, no embellishment.

Packages

Three paths, one promise.

Choose the pace and scope — with pricing based on the agreed scope. Prices exclude VAT. The amounts shown cover the package scope; additional work requires an agreed scope and a confirmed quote.

For one campaign

Launch Page

from 10 000 PLN excluding VAT

Implementation 2-3 weeks

  • Hero + benefits + form + FAQ + footer
  • Benefit-first copywriter
  • Form + validation + email
  • GA4 + Pixel + Consent Mode v2
Choose Launch Page
Most popular
For an Ads / SEO campaign

Multi-Section Landing

from 18 000 PLN excluding VAT

Implementation in 3-4 weeks

  • 8-12 sections + social proof
  • Built-in A/B testing (2 hero variants)
  • CRM integration (HubSpot / Pipedrive / Brevo)
  • Animations + sticky CTA + scroll triggers
  • Everything in Launch Page
Book a slot
Funnel + automation

Funnel Suite

from 32 000 PLN excluding VAT

Implementation 5-6 weeks

  • Landing page + thank-you page + email flow (3-5 emails)
  • Lead scoring + CRM segmentation
  • Retargeting pixel + audiences
  • Heatmaps + session recording (Hotjar / PostHog)
  • Everything in Multi-Section Landing
Let's talk
Tech stack

Under the hood of your landing page.

Proven tools, every component replaceable. Your landing page, rather than a closed system.

Stack

Astro / Next.js / WP

Astro by default (the fastest static stack), or Next.js for more interactive funnels. We can also build on WordPress if you already use it.

Astro Next.js WordPress + ACF Tailwind
Form

Validation + CRM

Real-time validation, hCaptcha or Cloudflare Turnstile. Integration with HubSpot / Pipedrive / Brevo / Mailchimp via webhook + transactional email.

HubSpot Pipedrive Brevo / Mailchimp Turnstile
Analytics

GA4 + Pixel + GTM

Conversion events, custom audiences, retargeting. All configured through GTM — you have full control over events and access.

GA4 Meta Pixel + CAPI GTM Consent Mode v2
CRO

A/B testing

Two hero / CTA / funnel form variants from launch. Heatmaps + session recording (Hotjar or PostHog) — see where customers stop.

GTM split tests Hotjar PostHog Microsoft Clarity
Performance

Cache + CDN

Static HTML + Cloudflare CDN. WebP/AVIF images, lazy loading, font-display swap, critical CSS inline. LCP/CLS/INP measurements in Search Console.

Cloudflare WebP / AVIF Lighthouse CI Search Console
Email flow

Nurture + automation

Post-form sequence: welcome (instant), case studies (day 2), offer (day 5). We configure it in your tool (Brevo / MailerLite / ActiveCampaign).

Brevo MailerLite ActiveCampaign n8n / Make
A new website

What we agree before starting

We review these questions with you before we confirm the scope and deliverables.

Scope and handover

Questions to discuss

Which content and features belong in the first release?

Who will update the content, and what access do they need?

How will we test forms, accessibility and mobile use?

How will we agree on changes and ongoing maintenance?

Access and responsibilities
Schedule and reviews

The Balance IT standard

How we work with clients

Post-launch support

A dedicated PM and fast Slack/Teams support.

Fixed price

The agreement sets the price, which revisions are included and how we price additional work.

Design System

A bespoke UI component library.

Measurement, no promises

GA4 + Pixel + Search Console before launch. See results in your dashboard — no slides with fake stats.

See how we do it
Our Strengths

Why do clients choose us?

Every stage has its own team and success metrics. This makes Conversion projects as carefully developed as the homepage.

01

Benefit-first copywriting

Every section written from the brief — who the customer is, what they need, what action they should take. No generic phrases or empty marketing language.

See the results
02

A/B testing before launch

We configure 2 hero / CTA / form variants in GTM. After launch, GA4 shows which variant has a better conversion rate — so you can make an informed choice.

See the results
03

Static deployment

Astro + Cloudflare CDN = static HTML served from the network edge. WebP/AVIF images, lazy loading, critical CSS inline. Measurement in Search Console.

See the results
04

Sticky CTA + iterations

Mobile sticky CTA, scroll triggers, "back-to-form" button. 2 weeks after launch — an iteration session based on real data from GA4 and Hotjar.

See the results
Balance IT workflow

From brief to the first lead —
four sprints, zero surprises.

Each stage ends with a demo and approval. Only then do we invoice and move on.

01

Brief & campaign goal

Week 1 · 60-minute workshop + competitor research

  • Persona, goal, one CTA
  • Objection map + social proof
  • Estimate + schedule
02

Copy & design

Week 2 · Figma, 2 hero variants, prototype

  • Benefit-first copy for 8-12 sections
  • 2 hero variants for A/B testing (mobile-first)
  • Clickable prototype + iterations
03

Build + analytics

$ astro build && deploy|
  • Static build + Cloudflare CDN
  • GTM + GA4 + Pixel + CRM webhook
  • Repo to your GitHub
04 Finish

Launch + A/B

Week 4 · launch + 2 weeks of iteration

  • A/B test launched (2 hero variants)
  • Hotjar / PostHog session recording
  • Iteration based on real data after 2 weeks
Portfolio

Selected projects

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Who is the Conversion service for?

Small and Medium Businesses Startups E-commerce Stores Public Institutions Personal Brands

Frequently asked questions

Answers to frequently asked questions about Conversion

How much does implementation cost?
We quote each project individually based on the scope of work. Contact us for a no-obligation proposal within 24h.
How long does a project take?
Simple projects take 2-3 weeks. Online stores and apps usually take 1-3 months. We always agree a schedule before starting.
What do I need to get started?
All you need is an idea and a quick chat. We can help with your domain, server, copy and photos. We guide you through every step.
Trusted by leaders

Reviews that speak
for themselves.

5.0
(19 Google reviews)
Working across Poland — regional coverage