SEO + Google Ads · 2026

SEO + Google Ads — full visibility on Google.

We manage website and store SEO, Google Business Profile and Google Ads campaigns. Reports use Search Console, GA4 and Merchant Center; no commission on ad spend.

  • Search Console + GA4 monitoring
  • No commission on ad spend
  • Manual outreach (zero PBN)
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5.0 · 10+ Google reviews
Payment after stage approval
Quote within 24h
Concept visualisation: SEO and Google Ads.
Example interface · demo data
What you get

Clear commitments, no marketing slogans

Four things always included in your Balance IT SEO + Google Ads package.

Quote within 24h

GSC + GA4 audit in 1 day, action plan and package estimate — no questionnaires.

Search Console = source

Reports from GSC, GA4 and Merchant Center. No fake stats from third-party SEO tools.

No commission on ad spend

Fixed campaign management fee. Spending more on Ads doesn't mean paying us more.

Manual outreach

Links only from genuine editorial teams and industry portals. No PBNs, no satellite sites.

Search · Ads · Maps

Google visibility means facts from GSC + GA4.

We bring SEO + Shopping + Maps + Ads into one funnel. Measured in Google's tools, not agency tools.

Search Console, GA4 and Merchant Center setup as the first step in every engagement

Mapping keyword intent to specific URLs and content types before work begins

Monthly report with raw GSC + GA4 data — no “agency metrics”

SEO
GSC

Search Console as the source of truth: impressions, clicks, CTR, position — for each keyword and URL.

Shopping
Merchant

Product feed in Merchant Center, attribute optimisation, error diagnostics, Performance Max campaigns.

Maps
GBP

Google Business Profile: category optimisation, photos, posts, reviews and the local pack in SERPs.

Ads
GA4

Complete GA4 conversion measurement imported into Ads — Smart Bidding towards real business goals.

Packages

Three paths, one promise.

Fixed monthly fee, clear scope, monthly GSC + GA4 report. No commission on Ads spend. Prices exclude VAT. Amounts shown cover the package scope; additional work requires an agreed scope and a confirmed quote.

Local business

Local SEO

from 1 500 PLN/month excluding VAT

Minimum 6 months

  • Google Business Profile + posts
  • Local on-page (NAP + schema)
  • Directories and NAP citations
  • Monthly GSC + GBP Insights report
Choose Local SEO
Most popular
Businesses + stores

Growth SEO

from 3 500 PLN/month excluding VAT

Minimum 6 months

  • Technical audit + on-page roadmap
  • Content hub + article editing
  • Manual link building (publications)
  • Google Ads + Shopping management (no commission on ad spend)
  • Everything in Local SEO
Book a slot
Chains + e-commerce

Enterprise

from 7 000 PLN/month excluding VAT

Scope agreed individually

  • Multilingual SEO (hreflang)
  • Performance Max + DSA + remarketing
  • Merchant feed + product attributes
  • Dedicated account manager + SLA
  • Everything in Growth SEO
Let's talk
Four services

Choose your area of interest

Each service has its own page with scope details, pricing and work examples.

Website SEO

Technical audit, content hub, manual link building — measured in Search Console + GA4.

View details

E-commerce SEO

Categories, product pages, attributes, Merchant Center and Google Shopping — the full e-commerce funnel.

View details

Google Maps

Google Business Profile, local pack, reviews and responses — visibility in “near me” searches.

View details

Google Ads campaigns

Search, Performance Max, remarketing — Smart Bidding towards real GA4 conversions.

View details
Scope of work

Under the bonnet of Google visibility.

Six areas covered in every package — from keywords to monthly reporting.

Strategy

Keyword research

Mapping keywords to intent (informational, transactional, brand) and specific content types: category, article, landing page.

GSC Senuto Ahrefs SERP intent
Content

Content + on-page

Editing articles and category descriptions, optimising meta, headings, internal linking and Core Web Vitals.

SEO briefs Schema.org Internal linking CWV
Authority

Manual link building

Publications only with real editorial teams and industry portals. No PBNs, no satellite sites, no artificial networks.

Outreach Digital PR Guest posts Domain allowlist
E-commerce

Google Shopping + Merchant

Product feed, attributes (GTIN, brand, category), error diagnostics and Performance Max campaigns with ROAS optimisation.

Merchant Center Performance Max Feed rules ROAS bidding
Locally

Google Maps + GBP

Business profile optimisation, photos, posts, categories, attributes, review management and a local pack visibility report.

GBP NAP citations Posts + Q&A Review mgmt
PPC

Google Ads + Smart Bidding

Search, Performance Max, remarketing. GA4 conversion measurement imported into Ads — tCPA / tROAS strategies towards real goals.

Search PMax tCPA / tROAS GA4 import
SEO and paid campaigns

What we agree before starting

We review these questions with you before we confirm the scope and deliverables.

Scope and handover

Questions to discuss

Which offers, pages or campaigns should we prioritise?

What account and data access do we need for the work?

How will reporting distinguish organic and paid results?

How will we agree on budget, scope and review frequency?

Access and responsibilities
Ad account vendor lock-in

The Balance IT standard

How we work with clients

No commission on ad spend

Fixed campaign management fee — ending the conflict of interest.

Search Console = source

Reports from GSC, GA4 and Merchant — not third-party tools.

Manual outreach

Links from real editorial teams and portals — no PBNs or satellite sites.

Your Ads + GBP accounts

Your ad account and Business Profile always belong to your Google account.

See how we do it
Our Strengths

Why do clients choose us?

Four principles we apply to every SEO + Google Ads project — whatever the package.

01

Search Console = source of truth

We report using GSC, GA4 and Merchant Center — Google's own tools. No unverifiable agency “visibility metrics”.

See the results
02

Manual outreach

Every link takes manual work: domain research, editorial contact, topic pitch, publication. No PBNs, no satellite sites, no links bought on marketplaces.

See the results
03

No commission on ad spend

Fixed Google Ads management fee — whether you spend PLN 3 000 or PLN 30 000 per month. No incentive to inflate the budget artificially.

See the results
04

Monthly report

Every month you receive a report with raw GSC, GA4 and Ads data — what we did, what we plan, how traffic and conversions compare with goals.

See the results
Balance IT workflow

From audit to scaling —
four sprints, zero surprises.

Every sprint ends with a GSC + GA4 report and an action list for the next month. No “SEO crystal ball”.

01

Audit + strategy

Month 1 · GSC/GA4 setup + plan

  • Technical audit + on-page
  • Keyword + intent map
  • GSC + GA4 + Merchant setup
02

Content + technical

Months 2-3 · implementation + editing

  • Technical fixes (CWV, schema)
  • SEO briefs + article editing
  • Category + meta optimisation
03

Link building + Ads + Maps

Months 3-5 · traffic from every channel

  • Manual outreach + publications
  • Google Ads + PMax campaigns
  • GBP + Maps optimisation
04

Report + iteration

Every month · GSC + GA4 + plan

  • Report with raw Google data
  • Revision backlog for next month
  • Ads budget reallocation based on results
Portfolio

Selected projects

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Frequently asked questions

Answers to common questions about SEO and advertising campaigns

How much does implementation cost?
We quote each project individually based on the scope of work. Contact us for a no-obligation proposal within 24h.
How long does a project take?
Simple projects take 2-3 weeks. Online stores and apps usually take 1-3 months. We always agree a schedule before starting.
What do I need to get started?
All you need is an idea and a quick chat. We can help with your domain, server, copy and photos. We guide you through every step.
Trusted by leaders

Reviews that speak
for themselves.

5.0
(19 Google reviews)
Working across Poland — regional coverage