Audit + strategy
Week 1 · Screaming Frog + GSC + content gaps
- Technical audit (Core Web Vitals + crawl)
- Primary keyword list + intent map
- Estimate + monthly plan
Website SEO includes a technical audit, content plan, link acquisition and monthly Search Console reports. Initial results typically appear between months 3 and 6; quote within 24h.
Four things always included in your Balance IT SEO package.
A short brief, and we return with a specific estimate and results forecast.
Articles, links, reports — everything goes to you in a permanent repository.
The report is the source of truth, not our slides. Keywords, clicks, impressions — all in GSC.
You pay a fixed monthly fee. No percentage of traffic, no surcharges for an “extra keyword”.
Three pillars: tech (Core Web Vitals + schema), content (intent-based articles from briefs), links (manual outreach, not PBNs). Everything visible in GSC.
Technical audit (Screaming Frog + GSC + Lighthouse)
Content brief based on keyword research (intent + structure)
Manual link building — zero PBN, zero spam outreach
Monthly Search Console report — keywords, clicks, impressions, average position.
Audit, articles, outreach — every element works in parallel.
Every link negotiated manually. No PBNs, no networks.
Progress visibility, a conversation about priorities, a plan for next month.
Proven tools, every component replaceable. It's your SEO, not a closed system.
Screaming Frog + GSC + Lighthouse + manual review. We identify every bottleneck before optimisation begins.
Every article has keyword research, an intent-based brief, H1-H6 structure and an internal linking plan. No AI templates.
Every link negotiated manually — guest posts, broken link building, digital PR. No PBNs.
JSON-LD schema, Open Graph, hreflang, canonical, internal anchors. Everything validated before deployment.
Search Console = SEO source of truth. GA4 = funnel. Looker Studio = monthly report without creative accounting.
Google Business Profile + LocalBusiness schema + citation cleanup. For local businesses, this pillar outperforms content.
Choose your pace and scope — a monthly subscription without an annual contract. Prices exclude VAT. Amounts shown cover the package scope; additional work requires an agreed scope and a confirmed quote.
Implementation: 2 weeks
Implementation: 4 weeks
Implementation: 6-8 weeks
We review these questions with you before we confirm the scope and deliverables.
Scope and handover
Which offers, pages or campaigns should we prioritise?
What account and data access do we need for the work?
How will reporting distinguish organic and paid results?
How will we agree on budget, scope and review frequency?
The Balance IT standard
A dedicated PM and fast Slack/Teams support.
The agreement sets the price, which revisions are included and how we price additional work.
A bespoke UI component library.
Search Console + GA4 + Looker Studio before launch. See the numbers in your dashboard — no slides with fake stats from us.
Each stage has its own team and success metrics. This makes SEO projects as polished as the homepage.
Each stage ends with a demo and approval. Only then do we invoice and move on.
Week 1 · Screaming Frog + GSC + content gaps
Weeks 2-4 · briefs + copywriting + on-page
Weeks 5-12 · outreach + iterations
Month 4+ · monthly reports + plan for the next stage
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Answers to common questions about SEO