Brief & diagnosis
Week 1 · 60-minute workshop + current website audit
- Business goals, KPIs, personas
- CWV + SEO audit of the current website
- Estimate + sprint schedule
Bespoke design, ACF dashboard for editing content yourself, and Core Web Vitals optimisation. Free quote within 24 h.
Four things always included in your WordPress package from Balance IT.
After a short brief, we return with a specific estimate — no questionnaires or chasing.
Repo, dashboard, theme — everything is handed over to you. No vendor lock-in.
We agree on WordPress updates, backups and monitoring in the proposal.
Fixed price agreed before starting — no extra charges for "changes along the way".
We complete the content strategy, design system and infrastructure before launch — so the website loads like SaaS and converts like a landing page.
Discovery sprint with workshops and a user journey map
Design system in Figma + component library for Website Development
Core Web Vitals audit and optimisation plan before launch
Optimisation for Google thresholds: LCP < 2,5 s, CLS < 0,1, INP < 200 ms.
We configure LiteSpeed, Redis and Cloudflare — TTFB under real conditions on the customer's hosting.
CTA structures and conversion paths designed to acquire real customers.
We confirm full compliance through an audit (Corporate Portal package) — other packages: audit readiness.
Choose the pace and scope — with pricing based on the agreed scope. Prices exclude VAT. The amounts shown cover the package scope; additional work requires an agreed scope and a confirmed quote.
Implementation in 2 weeks
Implementation 4-6 weeks
Implementation 2-4 months
Every project uses proven tools. No experiments, no vendor lock-in, no heavy page builders holding back performance.
Custom theme from scratch (no builders), ACF dashboard tailored to the editor — every section editable without a developer.
SSD NVMe, HTTP/3, Cloudflare in front of the website. Optimisation for Lighthouse Performance, optional uptime and metrics monitoring after launch.
Schema.org, XML sitemap, Open Graph, hreflang. We configure GSC, GA4 and (optionally) Hotjar — ready for conversion monitoring.
2FA for admin, WP hardening, automatic off-site backups. Corporate Portal packages — WCAG 2.1 AA compliance.
We connect your website to your CRM (HubSpot, Pipedrive, ClickUp), payment gateways and no-code automation (Make, n8n) — full-stack from form to invoice.
Every project has its own repo on your GitHub from the first commit. Staging receives branch changes, production — after your "merge".
We review these questions with you before we confirm the scope and deliverables.
Scope and handover
Which content and features belong in the first release?
Who will update the content, and what access do they need?
How will we test forms, accessibility and mobile use?
How will we agree on changes and ongoing maintenance?
The Balance IT standard
A dedicated PM and fast Slack/Teams support.
The agreement sets the price, which revisions are included and how we price additional work.
A bespoke UI component library.
Optimisation for Google thresholds + SEO audit before launch.
Every stage has its own team and success metrics. This makes WordPress projects as carefully developed as the homepage.
Each stage ends with a demo and approval. Only then do we invoice and move on.
Week 1 · 60-minute workshop + current website audit
Weeks 2-3 · Figma, wireframes, component library
Launch and agreement on the support scope
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Answers to frequently asked questions about WordPress