We set up and develop your Google Business Profile: information, photos and posts, plus a strategy for obtaining genuine reviews. We add LocalBusiness structured data to your website.
Four things always included in your Balance IT Google Maps package.
GBP + competitor audit → quote within 24h.
Complete profile setup (categories, attributes, hours, photos, posts) following best practices.
A compliant review collection strategy — no incentivised reviews. Email follow-up + QR codes + signage.
Website schema synchronised with GBP. Rich results in SERPs.
Customers searching for “pizza near me” / “mechanic Warsaw” / “shoe shop” see the top 3 Maps results. A 3-pack position = the vast majority of clicks.
GBP + competitor audit + NAP citation cleanup
Profile setup (categories, attributes, posts, photos, Q&A)
Review strategy + LocalBusiness schema + monthly monitoring
Categories + attributes + hours + photos + posts + Q&A — all optimised.
A compliant strategy: email follow-up + QR codes + signage. No incentivised reviews.
Website JSON-LD synchronised with GBP data (NAP, hours, reviews).
Consistent NAP (name/address/phone) across Pkt.pl / Yelp / Yellow Pages / industry directories.
Choose your pace and scope — from audit to multi-location management. Prices exclude VAT. Amounts shown cover the package scope; additional work requires an agreed scope and a confirmed quote. Small tasks cover 1–2 days of total work, including analysis, communication, QA and agreed revisions. Delivery dates are agreed separately; this allowance is not a delivery deadline commitment.
1–2 days of total work; timing agreed
Monthly subscription
Up to 10 locations
Six areas that together determine your 3-pack position. No fakes, no black-hat methods — only TOS-compliant best practices.
Complete setup: categories (primary + secondary), attributes, hours, description, phone, website, service categories, delivery area.
Post-visit email follow-up + QR code on a card + on-site signage + website link. No incentivised reviews (in line with Google Terms).
Photos uploaded regularly (interior, exterior, team, products). Posts (offers, events, products). Q&A covering common questions.
LocalBusiness schema on your website: name, address, phone, geo, opening hours, aggregateRating, review count. Synchronised with GBP.
Consistent NAP (name/address/phone) across directories: Pkt.pl, Yelp, Yellow Pages, industry-specific directories. Inconsistencies = ranking drop.
Monthly report: searches (direct + discovery), customer actions (calls, directions, website), photo views, post engagement.
We review these questions with you before we confirm the scope and deliverables.
Scope and handover
Which offers, pages or campaigns should we prioritise?
What account and data access do we need for the work?
How will reporting distinguish organic and paid results?
How will we agree on budget, scope and review frequency?
The Balance IT standard
A dedicated PM and fast Slack/Teams support.
The agreement sets the price, which revisions are included and how we price additional work.
A bespoke UI component library.
Email follow-up + QR codes + signage + review request link. No incentivised reviews — Google would disable the profile.
Four things that make the difference between an inactive GBP profile and a top-three local listing. For businesses operating in multiple cities, we also provide local SEO for multiple locations.
Each stage ends with a demo and approval. Only then do we invoice and move on.
Week 1 · current state assessment
Week 2 · complete profile setup
Weeks 3-4 · review engine + content
Month 2+ · ongoing
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Answers to common questions about Local SEO