The challenge
The client sells Human Grade freeze-dried food for dogs and cats in three markets (PL/EN/DE), with four industry certifications (Super Marka 2025, Polska Firma, Nagroda Konsumenta 2025 and Orły Branży Zoologicznej). The store needed to explain the product category (how freeze-drying differs from dry food) and use samples as a funnel to full-size packs.
Our approach
We built a Shopify store with two main shopping paths (For Dogs / For Cats), 10 g samples priced at 4,99 PLN, an educational section (Why Freeze-Drying?, Our Mission, FAQs, Nutrition Advice and Blog), a PL/EN/DE language switcher and industry award badges. We added a B2B path and information about Interzoo 2026.
The result
The store presents complete dog and cat food catalogues (meat soups, lollipops, wafers, treats, egg yolk and samples), four industry award badges, nine payment methods (Apple Pay, Bancontact, BLIK, iDEAL Wero, Klarna, Maestro, Mastercard, PayPal and Visa) and free delivery from 149 PLN.