The client runs a balloon museum in Kraków with three main audience segments: tourists (online tickets), schools (museum workshops and the school offer) and parents (balloon birthdays, kids dance parties and open workshops). The website needed to separate these paths so that each audience could go directly to its offer.
Our approach
We built a website with dedicated pages for each segment: Buy a Ticket (tourists), Workshops and Museum Workshops, Balloon Birthdays, Kids Dance Party and the School Offer. Six offer paths in one website.
The result
The website presents six offer segments: tickets, workshops, museum workshops, balloon birthdays, kids dance parties and the school offer.